TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall/Spring
Prerequisites
None
Course Language
Course Type
Elective
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • The student will be able to define the concept of retailing.
  • The student will be able to explain the retail environment.
  • The student will be able to explain the process and main decisions of establishing a new retail store.
  • The student will be able to explain web-based and other nontraditional retailing methods.
  • The student will be able to give information about developing a merchandise plan and instore atmosphere.
  • The student will be able to give information and discuss customer relationship management in retailing.
Course Description

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction
2 Introduction to Retailing Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.322
3 Building and Sustaining Relations In Retailing Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.2356
4 Retail İnstitutions By Ownership; Retail Institutions By Store Type Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.103126
5 Web, NonStore and Other Nontraditional Retail Applications Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.127152
6 Case Study Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.153187
7 Identifying and Understanding Consumers
8 Midterm
9 Holiday Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.197224
10 Data Gathering and Analysis In Retailing Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.225250
11 Trade Area Analysis Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.261290
12 Site Selection Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.292314
13 Developing Merchandise Plans and Instore Atmosphere
14 Future of Retailing – Review of the Semester
15 Review of the Semester  
16 Review of the Semester  
Course Notes/Textbooks Above stated book chapters and Powerpoint presentations.
Suggested Readings/Materials Patrick M. Dunne ve Robert F. Lusch, Retailing, Thomson. (ISBN: 0324364377). International journals (Journal of Retailing, International Journal of Retail and Distribution Management).

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
25
Final Exam
1
25
Total

Weighting of Semester Activities on the Final Grade
5
75
Weighting of End-of-Semester Activities on the Final Grade
1
25
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
2
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
2
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
10
Final Exams
1
12
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

 X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

 X
3

To have  a research oriented awareness of design, and being able to do design research individually.

 X
4

To be able to use a foreign language at a good and advanced level.

 X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

 X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

 X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

 X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

 X
9

To develop an ongoing analytical and professional approach to academic and design research.

 X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

 X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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